Blogging For New Business Owners
Successful digital marketing can be achieved through many avenues. Over the past few years more and more channels have entered the marketplace. It seems that every week a new tool or idea is launched by the next great marketing guru. But one tried and true method remains one of the most useful and effective tools for any small business – blogging.
A meaningful and regularly updated blog is a great and inexpensive way to boost your inbound marketing activities, drive target audience to your site, build your brand and gain new prospects. One of the most frequent questions we get from clients is how regularly a blog needs to updated. The answer to that question varies from business to business. Our general rule is simple – don’t overwhelm yourself. Make sure the commitment you make to blogging is one that fits into your schedule. We often see business owners commit to writing two blogs a week only to have that commitment turn into a burden. And burden quickly turns into a resentment. Blogging needs to be fun. So be realistic as you take on this new marketing endeavor.
Blogging is the best platform for you to share your vision and expertise.
When you started your business you were filled with passion. A blog allows for you use that passion to enroll others in your vision.
Let’s take a look at how blogging can affect your business and its importance in SEO.[/vc_column_text][/vc_column][/vc_row]
The Basic Structure of a Blog
- Drive Traffic to your Website: Once you starting posting quality content on your website you can attract lot of people to your website as well. It is free marketing tool as people will share, repost, tweet your post with others and hence it will increase the credibility and more people would like to connect with you.
- Helps to Establish Your Business: If you want to start a new business, blogging allows you to build trust with your existing and potential customers. Blogging will help your small business increase its brand visibility.
- Blogs convert traffic into leads: Blogs which provide value to users generate leads for the business, as users start referring to you as an expert in your industry. Incorporating a call-to action in each piece of blog content is a great way to convert your incoming user base into leads.
- Blogging positions you as an expert:
When you create and post unique, interesting and share-worthy content within your niche, you are creating a clout of reliability around your business. Over time, your content and opinion on various industry relevant topics becomes valuable and resourceful. Aside from sharing your expertise with the online community, posting informative content on your business blog or on other blogs positions you as an expert in the industry.
A 77% upswing in median monthly leads is observed in businesses with more than 51 blog posts.
With a clear understanding of all the positive aspects of blogging, this is our recommendation for the standard layout of a blog.
- Title: Title is the most crucial part of your blog. It has the tendency to bring your readers in. Keep your title informative and simple that usually people search for. You can also add your focus keyword in the title.
- Body: Write in short paragraphs. Start with the introduction of the topic and explain what your post will contain. Include bullets or sub headings as people will love to read short and simple lines. Quote your important text to catch attention of a reader.
- Images: Use relevant and high quality images to describe your blog. Give a title or a caption to the image. For better Search ranking use alt tag in your images, it is better including your keyword in it.
- Personal Experience: Share your personal story or experiences as readers will engage personally into your blog and will increase the authority of your blog. You can even ask for the suggestions and reader will surely connect to you.
- Content: The content should be relevant to the title. You should write at least 400-500 words so that that reader gets a fair idea of what you want to convey.
Do and Don’ts
- Posting consistently is more important than the frequency for which you post.
- Keep language simple, avoid complicated words and industry jargon.
- Share your post on all of your social media accounts. Always allow readers to share the post by adding social media buttons on your blog.
- Engage your readers by allowing them to leave comments.
- Close with a strong statement that solidifies your main points in the blog.
- Always check and double check your grammar and punctuation. Credibility can be ruined with poor grammar.
As we mentioned before, blogging should be fun. Write from the heart and your readers will see you as a passionate expert in your field.