Infograph: The Anatomy of a Small Business Website

Blogging For New Business Owners

Successful digital marketing can be achieved through many avenues.  Over the past few years more and more channels have entered the marketplace.  It seems that...

Social Media Basics: A Guide for Small Business Owners – Twitter

Many small business owners don't understand how powerful Twitter can be for discovering new customers.  There is so much more to Twitter than just the...

Developing Your Personal Brand

Personal branding is the process of identifying the unique and differentiating value that you bring to an organization, team and/or project.  A personal brand has...

Social Media Basics: A Guide for Small Business Owners – Yelp

Users of Yelp review and rate companies.  By putting your profile on yelp, you can make your case for your company and determine what kind...

Social Media Basics: A Guide for Small Business Owners – LinkedIn

LinkedIn is geared toward professionalism.  This is NOT the place for pictures of your cats or children, and it is not the place for politics. ...

Social Media Basics: A Guide for Small Business Owners – Intro

At the risk of stating the obvious – social media is here to stay.  And for us small business owners that is GREAT NEWS!  Social...

Brand Identity: The Importance of Creating a Brand that Sticks

What do the most successful businesses have in common?  They have a core marketing message that is memorable - they have a brand.  Many people...

Branding Before Marketing

  What is the difference between marketing and branding? In a recent conversation with an executive at an insurance marketing organization(IMO) I was told, “I think independent...