Social Media Basics: A Guide for Small Business Owners – Yelp
Users of Yelp review and rate companies. By putting your profile on yelp, you can make your case for your company and determine what kind of reception you are getting among your customers.
This is also a good place to address any complaints about your company. By skillfully addressing customer concerns, you can create a positive reputation.
Effort Required: If you use this outlet, stay active. Don't allow any complaints, negative feedback, or even praise to sit there unaddressed. Light effort is required.
Audience: You can interact with consumers or with business-to-business customers who post reviews.