Some industries are slower than others to adapt to today’s technology. Couple that with a demographic of senior consumers and the Medicare health plan market requires very specific design elements. Comprehensive Benefits partnered with us because our experience in this industry offers a distinct advantage over other design firms. We began this project with the user experience and education at the forefront of our development strategy. We wanted to provide site visitors with educational content that positioned Comprehensive Benefits as knowledgeable advisors in a complicated market. The consumer side of the site demanded that navigation be simply and intuitive.
But we didn’t stop there. Mycompben.com also works with independent insurance brokers. They needed a password protected portion of thier site where agents could log in and have access to the tools they need to be successful in their individual businesses. Quoting technology, blog posting and agent communication apps were all integrated into the agent side of the website.
We continue to work with Comprehensive Benefits on their social media, printed collateral design and content marketing. As their exclusive internet technology provider, we support their agents with branding and web development needs.
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