Mobile Apps for Small Business: Don’t Get Left Behind
In today’s small business environment some Small Business Owners (SBOs) still have a misguided and potentially detrimental view on the benefits of mobile apps for marketing – ‘I just don’t see the benefit or more importantly the ROI for us to have a mobile application’, said Rene Forrester, owner of Forrester Salon & Spa. Rene continues, ‘Only a few of our competitors have mobile applications. I can’t begin to think what they spent to have them developed. That just isn’t in the cards for a small business like mine. We simply don’t have the cash on hand’.
There was a day that Rene’s way of thinking about mobile applications was a reality for the vast majority of small businesses – development fees were high and quantifiable benefits were low. In 2017, that simply isn’t the case any longer.
As with all technology, over time the cost to develop, launch and maintain mobile applications has dramatically been reduced. Each year we are seeing new platforms introduced that expand the functionality of applications and bring the costs down to a level that allows any small business to enter into this rapidly expanding mobile trend.
In fact, today we are noticing more and more small businesses implement their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their digital marketing to the next level.
As marketers, we understand the importance of going directly to the places where customers are spending their time. And today there is no question – consumers have fully embraced mobile devices. A recent Gallop survey shows that almost 75% of Americans check their phones at least once an hour. Of that 75%, nearly all – 90% – of mobile web surfing is devoted to using applications. We spend more time on mobile devices than we do watching television. And if you’re a Gen X’er like me, that’s an astounding figure.
These statistics should clearly tell you one thing – mobile applications are a key marketing tool for any company – regardless of size.
Affordable mobile applications help to boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.
Let’s take a closer look and some of the different tools and benefits available to your business with a mobile application…[/vc_column_text]
The market is yet to be flooded with mobile applications.
Therefore, if a small business can develop a mobile app that is useful and functional, then there are high probabilities that consumers and clients will download the application on their cell phones and use it to get relevant information. Apps are a perfect way of augmenting the uniqueness of a product in the market.
The biggest advantage of a mobile app is that small businesses can use it to push their notifications.
By using an app, owners can directly send out messages to customers regarding discounts, offers and deals. A survey shows that almost 90% of customers who use a particular app launched by a company receive notifications within 45 seconds of intimation.
Therefore, a mobile app is an essential tool for building business relationships, and more importantly, gaining the consumers’ trust. An app can be used to send reminders, notify customers about new arrivals and offers, post latest developments on the Internet or social networking sites, etc.
Mobile apps are perfect for generating online traffic.
Be it a virtual store, or a brick-and-mortar store, a well designed app can help to increase the inbound traffic to a business website. Moreover, with every individual owning a smartphone, it is even more profitable to develop apps that can be accessed and used to gain information. The easier it is for the customer to find important information, the better are the conversion rates. A good mobile app will thus attract more traffic to a website.
Mobile apps give immediate and direct access to your offers.
You can create mobile apps with great offers and deals to lure many prospective customers to your business. Successful businesses today provide offers that are irresistible and only available through the app. If you want to promote your business and reap the benefits quickly, you must have a mobile app.
A business is all about reciprocation.
If you want to increase the interaction of your customers with the business to promote sales, you should provide a level of value to the customers so that they don’t go anywhere else. You can create an app with loyalty program to make more customers interact with your business and products.
There are many companies that use their mobile apps to their advantage by offering rewards to the app subscribers. This will eventually motivate the customers to buy their products. If you already have one such program, you can integrate it into your mobile app.
Why you must make the investment into a mobile app for your business...
In today’s competitive world, people are making use of mobile apps to stay in touch with their favorite brands. Whether it is their smartphone or tablet, mobile apps offer all the information to potential customers in an easy way. Regardless of what business you do, mobile apps are useful in getting new customers while retaining the old customers. Being available online round the clock will be a big boost for your business. It will be an added advantage, if the information is available in the form of mobile apps. With different mobile apps developed for platforms like – Android and iOS, you can create brand awareness among huge number of new and existing customers. Here are some of the reasons why should you invest in mobile apps.
- It is a known fact that the world has gone mobile and there is no need to look back, if you have a mobile app. Consumers use smartphones for local search and your online marketing efforts are seen via different mobile channels. Just having a website is not enough to sustain in today’s competitive business world. Mobile apps thrive as browsing alternative and you can gain a lot by investing in mobile apps.
- When you have a mobile app, you are allowed to showcase your products and services in a better way. Your customers can use the mobile app as a one stop destination, whenever they want to make a purchase. Smartphones have become a new tool to chat with family and friends, purchase products, check services and do many more. You need a mobile app to do all the above tasks easily.
- Mobile apps are very convenient for customers, as they are usually designed with usability in mind. The benefits of mobile apps are even greater when businesses decide to develop a custom mobile app with more flexibility and features. You should invest in a mobile app, if you want to enhance the level of professionalism.
Today, almost all the business processes has become virtual. Hence, there is an ever growing need of mobile app. If you want to provide better service to your customers, you should consider investing in the best mobile app development. With the rising popularity of mobile apps, it is worth for every business to invest in mobile app development.